Seth Godin: People don’t want email, they want ME-mail

A simple phrase that holds so much gravity.

“People don’t want email; people want ME-mail.”- Seth Godin

Most people are interested in their own needs, wants and fears. They don’t really care about what you want. Seems obvious right? Yet, some entrepreneurs forget this essential idea while building their startups.

Why? Because, at the end of the day, we’re also people, and we all have our own needs. That makes it easy to fall in love with a solution WE came up with and forget about the customer’s needs.

Even though it seems obvious it can be quite counter intuitive and this is why I think it’s worth mention over and over again.

Now take a look at your products. Do you build ME-mails or emails for your customers?

Oh, and in case you haven’t watched it already I really recommend Seth’s TED Talk below:

Leave a Reply