When you shouldn’t listen to your customers

The road to hell is paved with good intentions

When building a product is important to know who’s feedback you can trust. Your customers might have the best intentions in the world but that doesn’t mean you should listen to them.

Why? Because usually they don’t know what they want, they don’t want to offend you, or they simply like the idea but that doesn’t mean they would actually buy the thing once it’s out.

So how can you go from not trusting them, to trusting them? Don’t ask for their opinion, ask for their money. You will see immediately what they really think of your product.

This video is part of a free course that helps Adobe employees become more creative. This course is packed with valuable date and did I mention is FREE. For more info visit Adobe Kickbox.

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